THE EMAIL ALTERNATIVES to Emailing Teachers Direct are...

Generic mailings, in which the mail is sent to the school's general address such as admin@myschool.co.uk or info@thatschool.co.uk These have the benefit of reaching more schools, but the readership rate drops because not all emails are forwarded, and the take up rate is lower because the readers have not subscribed to the service.

Shared emails.  The difference between printed shared mailings and shared email comes in the way in which the service operates.  In direct mail the pack goes to the administrator and is then split up between the relevant teachers.  With emails, the teacher gets all the emails and is expected to read all of them. to find something interesting.  As a result shared emails seem to get a low response rate, while being the most expensive form of email advertising.

Other news groups

Hamilton House Mailings plc, publishers of the Email Teachers Direct service also run these mailing lists for industry. All are free of charge to subscribe and can be unsubscribed at any time.

Education Marketing - for companies that sell to schools.  A daily news item about selling to schools via email and direct mail.   To subscribe send an email to education-marketing-subscribe@yahoogroups.com

Direct Mail Secrets - a daily news service about all aspects of direct mail.  Subscribe at direct-mail-secrets-subscribe@yahoogroups.com

Creative Direct - emails two or three times a week on ways in which the text and design of adverts can change the response rate.  CreativeDirect-subscribe@yahoogroups.com

Marketing Minute.  Two or three emails a month highlighting issues in direct mail and email.  Marketingminute-subscribe@yahoogroups.com

Contact Information

Telephone: 01536 399 000

FAX: 01536 399 012

Postal address: Email Teachers Direct, Hamilton House Mailings plc, Earlstrees Ct, Earlstrees Rd , Northants NN17 4HH

Hamilton House Mailings plc is a company registered in England and Wales with company number 2444392.