The three key components of marketing to schools

Why many companies miss out on at least one of the three prime
areas, and how these omissions can be quickly resolved. 

Marketing to schools consists of three essential areas of work, and to make the most of any advertising that one does, it is vital to consider all three.

And yet the monthly analysis of marketing to schools undertaken by Hamilton House for over 20 years has repeatedly shown that the overwhelming majority of companies that seek to sell into schools ignore one, if not two, of these three prime activities.

This is not to suggest a lack of ability or understanding on the part of those who do advertise to schools and teachers.

Rather it highlights the fact that it is incredibly easy to miss out on all
three aspects of marketing when one is very close to a product or service. It is also a fact that companies are encouraged to ignore many of the key issues in selling into schools by list retailers who seek to focus full attention on their mailing lists rather than anything else.

These three elements within the process of marketing to teachers are sometimes known as the Three P’s…

• Positioning
• Promoting
• Performing

They are described in details in a free report from Hamilton House: The Three Elements.

If you would like a copy please email Chris@hamilton-house.com and we’ll forward it to you.   Please do write 3P REPORT in the subject line.

If you would like to know more about our work in emailing teachers direct there are details of our mailing lists on www.emails.gs

If you would like to receive a daily update on news about selling into education, including details of government spending on education and other initiatives, just send an email to education-marketing-subscribe@yahoogroups.com   You will receive an email back from Yahoo – just click reply to that and you will start receiving the emails.  You can of course unsubscribe at any time.

You can phone us on 01536 399 000.